Tips on Making a Great Video

Video marketing is one of the most powerful tools available to businesses today. It’s an incredibly effective way to reach and engage customers, build relationships, and tell your brand story. But creating a great video isn’t always easy, and it takes a lot of work to ensure that your video looks and sounds professional. Here are some tips on how to make a great video. 

Know Your Audience

Before you start creating your video, it’s important to understand who your target audience is. Knowing your audience will help you determine what kind of video you should create, the type of content you should include, and the tone you should use. 

Choose the Right Platform

When it comes to sharing your video, you’ll want to make sure you’re using the right platform. Different platforms have different strengths and weaknesses, so it’s important to choose the one that best suits your goals and your target audience. 

Plan Ahead

It’s essential to plan ahead before shooting your video. You’ll want to think about the story you want to tell, the type of shots you’ll need, and the equipment you’ll need to get the job done. This will help ensure that your video looks and sounds professional. 

Make Sure Your Equipment is Up to Date

If you’re shooting your video with a smartphone or a digital camera, make sure that you have the latest version of your equipment and that it’s in good working order. This will help you get the best possible quality for your video. 

Use Good Lighting

Lighting can make or break a video, so it’s important to make sure that your lighting is up to par. Natural light is often best, but if you’re shooting indoors, you may need to invest in some professional lighting equipment to get the job done. 

Invest in Professional Audio

The sound quality of your video is just as important as the visuals, so it’s important to invest in good quality audio equipment. Make sure that you have a microphone, headphones, and other audio equipment that will help you capture the best sound possible. 

Keep Your Video Short and Sweet

Your video should be short and sweet, so it’s important to keep it under three minutes. A shorter video will keep your audience’s attention, and it will make it more likely that they’ll watch all the way through. 

Add Graphics and Visual Effects

Adding graphics and visual effects to your video can help make it more engaging and entertaining. This can be as simple as adding captions, or as complex as adding animations and special effects. 

Test Your Video

Before you share your video with the world, make sure to test it first. This will help you identify any problems with the video, so you can fix them before sharing it with your audience. 

Promote Your Video

Once your video is complete, it’s time to start promoting it. Share it on your social media channels and website, and consider running paid campaigns to boost your reach. 

Creating a great video takes time, effort, and some creativity. But if you’re willing to put in the work, you can create a video that will help you reach and engage your customers in and outside of Myrtle Beach. Follow these tips, and you’ll be well on your way to making a great video.


Reel Events is a Myrtle Beach video production company located in South Carolina. Reel Events offers videography, media creation, audio recording & design and lighting for clients along the Grand Strand. Video production services include filming commercials, events, live streaming, multi-camera shoots, training videos, 4K video editing and marketing videos. Reel Events is located in Myrtle Beach, South Carolina.